How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business! Step Two: Create Conversions Goals The first step to optimizing your conversion rates is by setting up goals. There are a few different types of objectives you can set, but the most important one is called “conversion goal.” This type of objective tracks every time somebody completes an action that leads them closer to buying something from your company such as filling out a form or downloading content. Conversion goals are especially useful for businesses with large catalogs and websites where there may be several steps before someone makes a purchase decision (e.g., retailers). The way this works in Google Analytics is simple – we just tell it what our goal should be and then when people hit that page or take an action on the site, they are counted towards


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