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Many businesses find themselves in a difficult situation where they are selling products that are similar to their competitors. For example, the market for consumer electronics is saturated with companies like Apple and Samsung who offer very similar products. What can you do? The answer is broad differentiation strategies! In this blog post, we will discuss how these strategies work and when it’s time to switch from an old strategy to a new one. Many business owners find themselves in a difficult situation where they are selling products that are similar to their competitors. For example, the market for consumer electronics is saturated with companies like Apple and Samsung who offer very similar products. What can you do? The answer is broad differentiation strategies! In this blog post, we will discuss how these strategies work and when it’s time to switch from an old strategy to a new one. Broad differentiation strategies are well-suited for market circumstances where: * Many businesses sell products that are too similar or just “me too” products (i.e., many car manufacturers) • There isn’t much demand difference between different brands of product (i.e., toothpaste) •

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