My first thought when I heard the name “container marketing” was, “wouldn’t there be some kind of potential infomercial for this?” Well, if there was a concept that people had seen and written about in the past, it was a custom glass bottle with a large container inside. But now I think about it, this concept should have been born in Europe; as far back as the 17th Century when one of the most famous bottles in history, The Capules were produced. What could have been so special about these bottles? Well, they were designed to be refilled with different tastes and times over many years. Many different cultures used them throughout their lifetimes to display different skills and techniques.