I love the marketing idea. It is the idea of an empire of small farmers who are using their marketing power to provide the goods and services that people need. The idea of marketing has been around for ages and it has not really been a business that has grown to the size of an empire. The most successful marketing companies have started out small.
The problem is that the business model of most marketing companies has failed to take the small scale of the market into account. Marketing has been done on what people want, but the idea of marketing has never been as large as an empire.