What makes a successful marketing exchange process? For starters, have you ever needed to persuade someone to buy something?. What if it was just a one-off deal? A one-time offer to someone else? Or how about this: a company wants you to work on their latest product idea but they don’t have any marketing materials at hand. How do they know that you want this? Well, they’ve never seen you before and it makes them skeptical because they can’t imagine what they’d get out of working on their newly-released product.