I don’t think I’ve fully grasped the meaning of this term that is often thrown around. Essentially, a tier zero company is one that is still developing its product to an “acceptable” level, but is trying to be a leader.
Tier zero is a fairly nebulous term, but it seems to be referring to companies that are still trying to get a toehold in the market. The people that are building these companies have all the momentum and the resources to make them successful, but they are still in the early stages of their journey. It’s a huge responsibility, and one that we as an industry need to be mindful of.
Companies that are in the early stages of building out their products and infrastructure need to be cautious, careful, and on the lookout for a competitor that may have better technology or a more sophisticated or diverse product. For example, we at StackExchange have a list of companies that we think are well positioned to become tier zero. We also have a tier zero list that is meant to be used as a guideline.
These companies are the ones that are developing or are building out their own product or technology. They’re the ones that are trying to create or build out their own company. These companies are the ones that are trying to beat the competition. They’re the ones that have the best technology and are on their way to becoming the industry standard.