rose, flower, white rose @ Pixabay

what is upstream marketing is about. “What is upstream marketing?” What does upstream marketing mean? The idea that a company builds up a small stream of revenue from the customers they’re selling to. This can be in the form of inventory, advertising, product pricing, or sales. But where does upstream marketing happen? If I were to tell you about my business, would you believe me? Think about it. If you think your American Apparel story ends there, I’ll throw in a CEO who gets $3 million from his wife and friend.


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